I was in charge of creating all of the new website copy for this practice. This included the home, service, and careers pages, among others, for a total of 13 pages and 5,342 words of custom content.

I interviewed the owner of this pediatric therapy practice to write a careers page that attracted qualified candidates willing to relocate to the Virgin Islands. The goal was to present the benefits of living and working on an island in a realistic but compelling way that encouraged therapists to apply.

For this project, I researched a specialized therapy service so I could understand it well enough to explain it simply to others. I also had to ensure the new copy I wrote matched the tone and style of the existing content on the site.