Full Website Copy for a Pediatric Therapy Practice
Photo by Christin Hume on Unsplash
Client Type: Pediatric therapy, healthcare
Project Partner: In collaboration with Uplift Marketing
What the Client Needed
The owner of this pediatric therapy practice wanted a new website that showcased her services and educated families. The goals were to present her unique brand while maintaining its voice, as well as to create persuasive copy that increased conversions.
My Role on the Project
In collaboration with the team at Uplift Marketing, I was in charge of creating all of the new website copy for this practice. This included the home, service, and careers pages, among others, for a total of 13 pages and 5,342 words of custom content.
My Approach to This Project
For this project, I reviewed the extensive notes and interview transcripts another member of the Uplift Marketing team had compiled to understand this clients’ unique voice. Specifically, I studied her natural tone and word choices when speaking. I then reflected her voice in the website content to ensure the copy felt authentic, approachable, and true to the practice’s values.
Writing Samples
Final Outcome of the Project
My contribution helped strengthen the client’s online presence while maintaining her unique personality and approach. I delivered personalized website content that showcased this practice’s expertise and made complex therapy services easier for parents to understand.
