Enthusiastic Content for an Island-Based Practice’s Careers Page
Photo by Thought Catalog on Unsplash
Client Type: Pediatric therapy, healthcare
Project Partner: In collaboration with Uplift Marketing
What the Client Needed
The owner of this pediatric therapy practice needed a careers page that attracted qualified candidates willing to relocate to the Virgin Islands. The goal was to present the benefits of living and working on an island in a realistic but compelling way that encouraged therapists to apply.
My Role on the Project
I was in charge of interviewing the practice owner to understand the specific challenges she faced in her recruitment marketing efforts. I also needed to research more about the Virgin Islands and how one would relocate there to write compelling copy that highlighted the benefits of this unique opportunity.
My Approach to This Project
For this project, I started by interviewing the practice owner to find out what her recruitment goals were and what barriers she faced. From there, I researched more about the Virgin Islands to understand more about the culture and the realities of island life so I could present these positively and factually.
Once I had all the data, I wrote the copy in an enthusiastic and compelling tone that really showcased the benefits of starting a career on the Virgin Islands and encouraged qualified candidates to take advantage of this opportunity.
Writing Samples
Final Outcome of the Project
I delivered custom, researched website content through a professional careers page designed to attract talent from the mainland. My contribution supported the client’s recruitment marketing campaign to help her grow and better serve her community.
