Confident Copy for an Industrial Cleaning Company
Photo by Thom Milkovic on Unsplash
Client Type: Commercial & Industrial Cleaning, Large Company
Project Partner: In collaboration with Uplift Marketing
What the Client Needed
The owner of this company needed a website that conveyed a strong image. Specifically, he wanted to showcase how his company can serve large commercial and industrial facilities across California with high-quality services. The goal was to update his brand to reflect how large his company had become and the many specialized services it could provide.
My Role on the Project
In collaboration with Uplift Marketing, I was in charge of interviewing the client to fully understand how he felt about his old website content and what changes he wanted to make. Additionally, as this company works in an industry I had no experience writing for, I needed to get key information from the client about his services and research that information to fully understand it so I could write about it.
I completely rewrote the content for this client’s entire website, which came to 24 pages and about 5,500 words of properly branded and SEO-optimized copy.
My Approach to This Project
For this project, I first scheduled an interview with the company owner to gather information. Specifically, I asked questions about his industry, his services, and the challenges he was facing with his current website. I then researched his industry and figured out the best way to present his services to compete with what other companies in his area were doing. I also had to research technical terms and services to ensure I could properly convey what it is that this company does.
With all of that data, I wrote the content in a professional and confident tone that positioned this company as the go-to resource for commercial and industrial businesses across California by speaking directly to its target audience.
Writing Samples
Final Outcome of the Project
My contribution updated this client’s brand and positioned his company as trustworthy, experienced, and capable. I delivered an entire website’s worth of SEO-optimized content that supported all of this client’s future digital marketing efforts and helped him stand out against his competitors in California.
